LocoL - Revolutionary Fast Food

Mon Mar 02 '15 Announcement from LocoL - Revolutionary Fast Food
about 11 years ago – Mon, Mar 02, 2015 at 12:07:38 PM

Hey Team Loco'l!

Can you believe it's March already?  Just a bit over 2 weeks left in our campaign!  

New perk alert!  We're going to have a launch party for both LA and SF when they open, you already knew that because a lot of you are going. We've opened up a limited # of spots for the pre-launch-party meet & greet & tour with Roy + Daniel (see 500)!  Get a taste and a selfie in a more intimate setting before we celebrate with everyone else!  

Roy on Reddit!  Someone made this really cool graphic of a Roy quote, and posted on reddit, where it stayed at the top of subreddit /KitchenConfidential for 24 hours! 

How cool is that? We definitely noticed a spike from that reddit post.  Perfect example of you guys stepping up to really contribute to the campaign outside of your dollars!  By the way, feel free to download that image above and share it, we got permission.  Remember to link to the campaign page :-).  We really need that kind of buy in and support from you guys to get to where we need to get to.

If you post anything in support of the campaign and could use Loco'l's support in votes/comments, holler at us in email or twitter (@welocol)!

Speaking of which, we have yet to meet Jon Favreau's challenge!  We've done a great job since the challenge was issued, really picking up the pace by more than doubling our pre-challenge daily averages in both dollar amounts and total pledges.  A couple of very generous pledges, including a 5K contribution by Monsieur Madame really helped in huge chunks, so thank you to our most generous backers (you know who you are!).  Let's all do our part to get to our halfway goal of $75K, and we can watch Jon's grant deposited together!

-- Team Loco'L

Mon Feb 23 '15 Announcement from LocoL - Revolutionary Fast Food
about 11 years ago – Mon, Feb 23, 2015 at 11:18:51 AM

It's been a productive few days since the our friend Jon Favreau threw down his pledge challenge.  Some of our favorite stars from the culinary and entertainment world have stepped up and thrown in their support.  

Here's a roundup of a few familiar folks.  Let us know if we missed anyone?  Loco'l's Twitter | Loco'l Facebook

Elijah Wood:

Momofuku Milk Bar / Christina Tosi:

Parker a.k.a. Dumbfoundead:

Graham Elliot:

Jo Stougaard:

Jeremy Sole:

Again, let us know if we missed anyone notable.  

Most importantly, thank you to all of you doing a great job spreading the Loco'L word!  You don't have to be "famous" for us to appreciate you.  Remember to Hashtag us #locol so that we can see you!  We're gaining momentum but we still have a long way to go, so let's keep going!

Lastly, BIG THANKS to Monsieur Madame for coming through with the most generous pledge to the campaign, and picking up the Local Streets & Eats w/ Roy perk!  Shout them out on their twitter @mmfrenchfood !

Love,

-- Team Loco'L

Wed Feb 18 '15 Announcement from LocoL - Revolutionary Fast Food
about 11 years ago – Wed, Feb 18, 2015 at 12:15:25 PM

BIG THANKS to Jon Favreau for his super generous pledge challenge!  We're really feeling the Chef love!  Let's get halfway to our goal (75K), and Jon will throw in another $7,500 on top.  Help us spread the good word?  

Posted on our Front Page: http://igg.me/at/locol

Jon's Facebook Announce: https://www.facebook.com/jonfavreau/posts/737249003058215

Jon's Twitter Announce: https://twitter.com/Jon_Favreau/status/568091546421043200

Let's not let Jon's generosity go to waste.  Thanks team!

Sat Feb 14 '15 Announcement from LocoL - Revolutionary Fast Food
about 11 years ago – Sat, Feb 14, 2015 at 10:10:20 AM

Hey guys, we just confirmed a BIG announcement we're going to make this Wednesday, Feb. 18th!  Can't give it all away now, but here's a hint for our backers: let's just say a beloved "Chef" will be throwing down the gauntlet with a generous challenge grant (any guesses? ;-).  

Help us get the unifying message out there on the announcement  by signing up for our Thunderclap!  Just authorize the Thunderclap app on your Facebook, Twitter or Tumblr, and it will coordinate our message on Wednesday:

http://thndr.it/1D4DpYk

Can't wait to tell you guys!  Rest assured, we're going to announce it here via Indiegogo updates first.  In the meantime, enjoy the weekend!

- Team Loco'l

http://thndr.it/1D4DpYk

http://facebook.com/welocolfood

http://twitter.com/welocol

http://instagram.com/welocol

Fri Feb 13 '15 Announcement from LocoL - Revolutionary Fast Food
about 11 years ago – Fri, Feb 13, 2015 at 10:50:09 AM

The Loco'l Valentine's Weekend Update: We Love Our Backers! 

Before you go about your romantical plans, we have a few updates for ya...

Bringing Back the Classics

We just created the design and mocks for the "Superpower" T-shirt and Beanie.  Since its such a distinct design (for the 10% discount), we thought we would bring back the CLASSIC LOCO'L LOGO SHIRT.  Especially for our supporters outside of California who can't take advantage of the "discount superpower" gear.  

Here's the classic logo tee (40):

And here's the distinctive design for the discount "superpower" shirt (49 +).  Probably the only time we're going to use the elusive Noodle Man character:

Lastly, here's a look at the superpower Beanie:

* FYI: anyone who previously bought the classic $40 logo shirt in January will have an option for either the classic of superhero shirt. 

Spiffy Rewards Infograph

Check out our neat little infograph for our rewards!  Go to the Story Section of the our campaign page, and scroll down to the "Perks" header.  

Week in Review

Roy's been busy typing up a storm on the internet this past week.

Check out Roy's amazing Quora answer to why we're crowdfunding here: http://qr.ae/B5135

Check out Roy's reddit /r/food AMA here: http://redd.it/2vfxd1

Eat LA's coverage of the campaign + Roy's Quora answer: here

Last but not least, we could use as much word of mouth you can give us! Let's build some momentum to close this out.  Less than a month left!  Cheers!

-- Team Loco'l