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LocoL - Revolutionary Fast Food

Revolutionary fast food made with real ingredients to nourish the body, soul, and community.

Latest Updates from Our Project:

Mon Jul 1 '19 Announcement
almost 7 years ago – Mon, Jul 01, 2019 at 10:23:28 AM

Hey Locol fans!

Been a minute, we hope you’ve been healthy. As most of you probably know, we’ve been through quite a journey. Despite the store closures, LocoL is still percolating and we can’t wait to show you version 2.0. 

But today, we want to highlight another worthy project that’s doing the mission of LocoL… and only a couple of blocks over from Watts! Introducing the #KeepSlausonFresh campaign, run by the brilliant Olympia Auset:

https://www.indiegogo.com/projects/keep-slauson-fresh-save-mr-wisdom-s/x/7988455/locol

If you watched Roy Choi’s new show Broken Bread (episode 2), then you already know….

We are in love with the awesome + necessary work being an organization called SÜPRMARKT! Join us in supporting #KeepSlausonFresh, a campaign to bring an affordable organic health oasis to Crenshaw/ Slauson. SÜPRMARKT makes it easy and affordable to eat well in food deserts by providing low cost organics via delivery and pop-ups. Since starting, they've provided 25,000+ pounds of organics and they need your help to get a physical location and start serving thousands of Angelenos weekly

Check out the inspiring Broken Bread episode with Roy and SÜPRMARKT here. There are a few days left in their campaign, so please visit suprmarkt.la/ksf today to watch their campaign video, give whatever you can, and help give South Central the healthy future it deserves! 

 

Thu Jul 23 '15 Announcement from LocoL - Revolutionary Fast Food
over 10 years ago – Thu, Jul 23, 2015 at 11:51:26 PM

Hi Team Locol!
We're excited to see that a lot of you have started receiving your perks!  All the items have been mailed out so if you haven't received them yet, be on the look out because they'll be arriving any day.  For those of you that purchased gift cards, we'll be distributing those closer to LocoL's grand opening.  We anticipate Watts, LA to be open before year end with Tenderloin, SF to follow right after.  
Thanks for everyone's support and we look forward to feeding you and seeing you at LocoL soon!
- Team LocoL

Tue May 26 '15 Announcement from LocoL - Revolutionary Fast Food
almost 11 years ago – Tue, May 26, 2015 at 11:49:24 AM

As a reminder, rewards will be mailed in July.  We'll send another reminder as the shipping date gets closer to update your mailing addresses as necessary (in Backer Kit).  If you purchased an in-person perk, we'll reach out in July to coordinate timing.
Thanks for everyone's support!  We're working hard to get Watts LA open by early fall and Tenderloin SF as a close second and will update folks on timing as we get closer.   
- LocoL Team

Tue May 05 '15 Announcement from LocoL - Revolutionary Fast Food
almost 11 years ago – Tue, May 05, 2015 at 03:58:49 PM

Hey guys, just wanted to give you all a quick update.  Team Loco’l is bunkering down right now, literally and figuratively laying down the foundation.  

One little announcement before we get to the fun stuff: Thanks to everyone who filled out the BackerKit survey.  To the stragglers, go search in your inbox for the Backerkit email, follow the links, and fill out the questions! 

Don’t worry about it if you don’t have any physical rewards being mailed to you ($5 tier and less).  If your mailing address has changed, please update us through Backerkit!

Speaking of rewards, we cleaned out Amazon.com’s stock of Roy’s book!


AN UPDATE FROM ROY:

What is up, y'all?!

LocoL has been taking over my life and in a crazy good way.

We are almost done with the first round of R&D for the whole menu. Then comes mixing and refining like a music album.

We got our spaces on lock and finishing up the zoning and all that adult stuff.

The need for good food on our streets is more necessary than ever. It's some real shit going down out here and instead of taking sides and fueling anger, we need to start feeding and caring for each other in ways we never have so far. That shit is real. Fuck what you heard.

I don't know what's to come of how successful LocoL will be. I dream of it daily as does Daniel and our whole team.

All I know is that Watts believes in us and so does the Tenderloin.

That's it and that's where we start.

The goal is to stop talking and be open by September.

Time is and isn't on our side.

But again, there are no sides.

Just love.

Peace.

— Roy


DANIEL PATTERSON in LUCKY PEACH:

Check out Daniel's interview with Lucky Peach about Loco'l!  http://luckypeach.com/locol-motion/ <-- Click here for the full article.  Here's a little taste:

"It never would have been possible before to do something like this. First of all, no one would have ever believed that chefs could create change in our food culture. It’s kind of an extraordinary thing if you think about it. This is the first moment where chefs have gained enough cultural currency to be able to get at least some people to buy the idea that we would have the wherewithal to make this work as a business. That being said, as we’ve gone through the fundraising process, Roy and I have been met with questions about if we even know how to make a burger..."

http://luckypeach.com/locol-motion/


R&D FOOD PICS!

Variations on a delicious theme of crushed tofu & veggie bowl:



See you all soon!

-- Team Loco'L

Fri Apr 03 '15 Announcement from LocoL - Revolutionary Fast Food
about 11 years ago – Fri, Apr 03, 2015 at 11:04:08 AM

Hey Loco'l Team! Now that we've completed the most successful food Indiegogo of all time (thanks to you guys!), it's time to get down to business!  

One of the items on the to-do is perk / reward fulfillments -- fun! As we're busy designing, testing and producing the merchandise, we could use some more information from you guys, including sizes, names, updated mailing addresses, etc.

To that effect, you guys should have received an email from us (contact *at* welocol.com), with a link to your Backerkit survey/profile where you can provide us the necessary information to fulfill your perks.  FYI, Backerkit is an amazing online service that helps successful campaigns like ours to coordinate the huge task of backer fulfillment and deliverables.  You can trust their links -- it's coming from us.  Please fill out the information NOW, or by May 1st to make sure delivery goes smoothly!  

The subject of the email reads like so (please search in your spam folder if you didn't see it):

"Response Needed -- Get your reward for Loco'l - Revolutionary Fast Food"

FYI, if you're ONLY receiving a digitally delivered reward ($5 Digital Recipe Scrapbook, etc), then it's less important for guys to fill out the survey.  However, we might decide to offer upgrades through Backerkit, so keep an eye out if you're interested.

Thanks guys for helping us get you your rewards!  

Last but not least, check out Wall Street Journal's feature on Loco'l!

http://www.wsj.com/articles/chefs-daniel-patterson-and-roy-choi-reimagine-fast-food-1427727487

"“Roy makes everything cool,” says Patterson, turning onto Taylor Street. “I’d never take on a $200 billion industry by myself, but one thing I’ve discovered is I only like doing things that are either impossible or as close to impossible as I can get. Loco’l is very appealing in that way.”


Cheers guys!

-- Team Loco'l